The recent announcement by Honor to enter the Indonesian market is a pivotal moment in the company's global strategyThis move underscores the importance that Honor is placing on what is one of Southeast Asia's most dynamic and rapidly growing economiesIn order to solidify its presence in this vibrant marketplace, Honor is not just rolling out an array of innovative products, but is also focusing on tailored local services designed to enhance the overall consumer experience for Indonesian customers.

Since its strategic pivot towards international markets in 2022, Honor has experienced noteworthy success, showcasing impressive growth figures around the globeCEO Zhao Ming has confidently stated that "there is no ceiling to growth in Honor's overseas markets over the next 3-5 years," and market reports support this assertionIn December, sales outside of China accounted for over 50% of Honor's total volume, with the company achieving significant profitability in various regions

This achievement over the past four years signifies how Honor has garnered substantial recognition for its brand and product competitiveness among global consumers, as well as marking the beginning of what Zhao refers to as "World Glory."

With the Indonesian market now incorporated into its global vision, Honor's competitive edge is expected to expand furtherTo deeply penetrate the Indonesian market, Honor has set ambitious goals for its first year of operation, including the opening of over ten brand experience storesThe company plans to offer nearly 30 different products spanning various categories such as smartphones, tablets, personal computers, and wearable devicesIn a strategic partnership with Erajaya, Indonesia's leading retailer of mobile devices and electronics, Honor aims to collaborate closely on market expansion, channel development, and customer service enhancements.

Jing Li, the President of Honor for the South Pacific region, emphasized the company's commitment to grow alongside the Indonesian market, stating, "Honor is dedicated to building a comprehensive product and service system for Indonesian consumers in collaboration with local partners." Honor has seen remarkable growth in Southeast Asian markets, with Malaysia, Singapore, and the Philippines being prominent examples

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In Malaysia, for instance, Honor is not only climbing in overall market share but has also become a fierce competitor to major brands like Apple and Samsung in the high-end segmentHonor's foldable smartphone market share in Malaysia exceeds 30%, with a significant percentage of its user base previously coming from these established competitorsThis success in Malaysia has laid a solid foundation for Honor’s further expansion across Southeast Asia.

Market research firm Canalys has stated that Honor's entry into Indonesia is a bold step, focusing on a sector with immense growth potentialWith a combination of technological innovation, strategic localization of services, and robust partnerships, Honor appears ready to disrupt the existing market landscape, positioning itself as a leader in the mid-to-high-end segmentsThis strategic direction is underpinned by a clear long-term vision and a commitment to sustainable growth—a combination of ambition and pragmatism that aims to capture the lively Indonesian smartphone market.

In terms of product offerings, Honor plans to showcase flagship foldable and straight-screen phones, digital series offerings, and comprehensive AI-enabled solutions

The brand aims to build compelling product experiences for consumersAdditionally, Honor is focused on establishing a robust offline presence by planning to open over ten brand experience stores this yearThe collaboration with Erajaya will leverage its extensive retail network and deep market expertise, offering a comprehensive omni-channel shopping experience for Indonesian consumers.

Furthermore, in addition to product innovation and channel expansion, Honor is placing significant emphasis on enhancing localized servicesCurrently, the company is actively engaging with top domestic app developers in Indonesia to pre-install popular local applications on its smartphones, thus offering a more intuitive and convenient localized internet service experienceAdditionally, Honor is set to operate eight service centers across Indonesia to provide crucial repair and after-sales services for local users